How to be a winning franchisor or franchisee
BY BUBBLES SALVADOR
Franchisors should...
1. SELL A GOOD FRANCHISE. Josie Sy of Peanut World considers this rule number one. “The franchisor should make sure that his products are of good quality,” she says. Edgar Sia II, President and CEO of Mang Inasal, couldn’t agree more. “[It should be] a business model that is proven to be profitable.”
2. MAINTAIN REGULAR COMMUNICATION WITH FRANCHISEES. According to Sy, this also consists of regularly visiting the franchised outlet. When the franchisor and franchisee are in constant touch, there is an opportunity for the franchisor to listen to the ideas and suggestions of franchisees as well, says Co.
3. ALWAYS INNOVATE AND IMPROVE HIS FRANCHISE. “We’re not just talking about the product, but the whole system as well,” says Co.
Franchisees, on the other hand, should…
1. BE PREPARED. The franchising scheme is complicated, so “Patience and hard work are needed to [master] this system,” says Sia. For Co, commitment to the business doesn’t end with allotting time and money, but “giving your best efforts until the end.”
2. STUDY MARKET AND LOCATION. “‘Is the franchise a saleable product?’ ‘Is my target market in my desired location?’ These are some of the questions that every franchisee should answer,” says Co.
3. BE BRAVE ENOUGH TO MAKE MISTAKES. After all, it’s a learning process. As Sia says, “Just make sure you don’t repeat the same mistakes. Always keep on finding ways to improve.”
4. FOLLOW THE RULES OF THE FRANCHISOR. Sy says every franchisee should enter the business with the mindset that rules are pre-determined, and they cannot just make decisions on their own.
The Association of Filipino Franchisers Inc. (AFFI) seeks to professionalize and standardize the local franchising industry. For more details, log on to
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