If your retail store is experiencing a sales slump this year, maybe it’s time you started selling your products on the Web.
According to a recent global survey conducted by The Nielsen Company, over 85 percent of the world’s online population has used the Internet to make a purchase, up 40 percent from two years ago.
Even more encouraging—more than half of Internet users are regular online shoppers, making online purchases at least once a month.
When The Nielsen Company conducted its first survey into online shopping habits two years ago, only 10 percent of the world’s online population (627 million) had made a purchase over the Internet. Within two years, this number has surged by approximately 40 percent — to a staggering 875 million.
“The Internet is no longer a niche technology —it is mass media and an utterly integral part of modern life...As our lives become more fractured and cluttered, it isn’t surprising that consumers turn to the unrivalled convenience of the Internet when it comes to...buying products,” said Jonathan Carson, President, International, Nielsen Online.
OTHER FINDINGS FROM THE REPORT:
Globally, the most popular and purchased items over the Internet are Books (41% purchased in the past three months), Clothing/Accessories/Shoes (36%), Videos/DVDs/ Games (24%), Airline Tickets (24%) and Electronic Equipment (23%).
In fact, the number of Internet consumers buying books over the Internet has increased seven percent in the past two years but the biggest increase has been in Clothing /Accessories/Shoes which increased from 20 percent to 36 percent. “Some of the biggest buyers of books on the Internet are from developing countries—China, Brazil, Vietnam and Egypt—indicating massive growth potential for online retailers that can specifically target these fast-growing markets,” said Carson.
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