ADVERTISE for LESS

8 inexpensive but effective ways to promote your business

There are a number of ways an entrepreneur can make his business known without shelling out so much cash.

1. EMPLOY WORD-OF-MOUTH MARKETING
A recommendation from a friend is the most trusted source of information when making a purchase decision. So generate positive conversations about your product by taking advantage of social net sites like friendster and facebook, or blogging and twittering.

2. INVEST IN A WEBSITE
A website is a big plus since aside from publishing prices and information, viewers also get to see what the products look like without having to venture all the way to your store. Include your website address in the flyers that you give.

3. GIVE OUT FREEBIES
Example is you include in your flyers a free taste that the customers can claim to your store, that is for food business.

4. USE COMPANY TOOLS
If you use a car or van for your business, you can use this as your very own moving billboard - for free!. Other things you can place your brand on: packaging materials and even uniforms.

5. JOIN BAZAARS AND TRADE FAIRS
You may shell out a bit more cash for this, but it allows you to display your products and enables clients to place orders on tye spot. Provide a guest book so that you can get in touch with your prospect clients even if the exhibit is over. If the booth rentals too costly for you find another entrepreneur to share booth space with.

6. SEND OUT FLYERS

7. GET MEDIA EXPOSURE
Simply send samples of your products or invite the media to try out your services for free; if they like the experience, they will be more than happy to put in a good word for you when the opportuniy comes up.

8. SPONSOR TV SHOWS
You don't have to take out an ad to appear in a tv show; some are actually open to ex-deals. You can simply provide food for the staff and crew of the show (i.e.Umagang Kay Ganda, Sis, Unang Hirit, 24 Oras, TV Patrol, etc) in exchange, either your company name will be mentioned or your logo will be flashed on air. It's very effective. GMA 7 at (632) 982 - 7777 and ABS-CBN at (632) 924 - 4101.

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